BigMama Textbook Rentals Canada

Privacy Policy

At BigMama.ca we respect and are committed to protecting your privacy, and we support a general policy of openness about how we collect, use and disclose your personal information.

This Privacy Policy informs you how Big Mama Student Services Ltd., doing business as BigMama.ca, and our affiliates and legal successors (collectively, “BigMama.ca”) collect, use and disclose the personal information that you provide to us through use of our website, use of our Product rental services, and the purchase or rental of Products through our website and from BigMama.ca. By using the BigMama.ca Product rental service, purchasing or renting a Product or book online, or otherwise using any BigMama.ca service, you consent to the collection, use and disclosure of your personal information in accordance with this Privacy Policy.

This Privacy Policy also explains how you can contact us if you have a question about our Privacy Policy, want to change or update your personal information or change your preferences concerning our use and disclosure of your personal information.

We recommend that you take the time to read this Privacy Policy so that you understand how we handle and process your personal information. As we develop and expand our services, this Privacy Policy may also change. We will include a "last amended" date on the Policy as displayed on the website. The Privacy Policy posted at any time or from time to time via this website shall be deemed to be the Privacy Policy then in effect. We strongly encourage you to refer back to the Privacy Policy periodically.

For the purpose of this Privacy Policy, "personal information" means information about an identifiable individual, but does not include the name, title or business address or telephone number of an employee of an organization. BigMama.ca will not collect, use or disclose your personal information in a way that is incompatible with this Privacy Policy.

  1. How We Collect and Use Your Personal Information
  2. When We Disclose Your Personal Information
  3. Knowledge and Consent
  4. Retention of Your Personal Information
  5. How We Protect Your Personal Information
  6. Updating Your Personal Information
  7. Links to Third Party Sites
  8. Contacting Us

1. How We Collect and Use Your Personal Information

(a) Processing of Orders

When you rent, purchase or sell a Product through the BigMama.ca service, we ask for your contact and billing information, such as your email address and a password, your name, postal address, telephone number and a valid credit card number. We use this information to process your requests and to ship requested or ordered Products to you. We use your telephone number for the sole purpose of contacting you in the event of shipping or order-related issues, and not for marketing or other purposes. We request that you provide a valid credit card number in the event that Products shipped during this period are not returned or charges for lost or stolen books are assessed. If you are paying by credit card, we continue to use the credit card number provided by you initially for billing purposes should you continue to use the services available through BigMama.ca.

We will charge your card for all fees and charges incurred until all outstanding rentals are returned, or until charges for lost or stolen books are assessed. Should you continue as a BigMama.ca customer, we continue to use that credit card number for billing purposes unless you provide us with alternate billing information.

We use your email address to notify you that books in your shopping cart have been shipped to you, to answer inquiries that you send to us, and to communicate with you when necessary concerning billing, the administration of your account and the processing of your rental or purchase requests. We will also use your email address to email you a receipt. As all of the foregoing functions are necessary to the proper administration of your customer account, we do not offer an opt-out from such email communication.

(b) Rental History

We track and retain your order history so that you can access your online order history in the Your Account section of the website. This information is available to you alone and is not disclosed to other users, customers or unaffiliated third parties. However, we may aggregate this information with information about other users, as described in Item (i) below.

(c) Purchase History

We track and retain your online purchase order history which is accessible in the Your Account section of the website. This information is available to you alone and is not disclosed to other users, customers or unaffiliated third parties. However, we may aggregate your purchase history with information about other users, as described in Item (i) below.

(d) Account Services

When you register an account with BigMama.ca in order to access our website, we ask for your name and email address. We use your name and email address to track your visit to our website, and to assist you in the sign-up process should you decide to become a BigMama.ca customer. This information is not disclosed to other users, customers or unaffiliated third parties.

(e) Email for Marketing Purposes

BigMama.ca will use your email to send you email communications from us and our affiliates that inform you about new Products, new or additional services or special offers and other marketing and promotional material. You may opt-out of receiving such email communications by adjusting your Email Settings in My Account or by contacting Customer Service. If you do not opt-out, we will use your personal information for these purposes and may also disclose your email address and/or name to our corporate affiliates so that they can send you such information directly.

(f) Cookies and Web Logs

When you visit the BigMama.ca website, cookies are placed on your hard drive. A cookie is a small piece of information that a website can store on your web browser and later retrieve. We use sessional cookies to help us track items you select, to match your address and order and to assist in the log in to your account. We use permanent cookies to help us track use of our website, such as the number and frequency of visits to our pages and which parts of our website are visited. Most browsers will allow you to disable cookies, or allow only sessional cookies to be placed. If your browser is set to allow sessional cookies only, your use of the website will be unaffected. If your browser is set to disable sessional cookies, you will not be able to log in or use the Your Account section pages. BigMama.ca collects aggregate information concerning usage of the website through automatically logged information. BigMama.ca does not use any personal information while generating this information, nor does it relate any of this information to an individual customer or user.

(g) Statistical Analysis

We may collect your information, such as rental or purchase history, frequency of rental or sales or purchasing behaviour, responses to marketing and promotional activities, website usage and other information. This information will be aggregated, so that it does not relate to any particular customer or user. We may process and analyze this information, and/or combine it with other information, for the purposes of statistical analysis, identifying purchasing and/or rental trends, and other research. You cannot be identified by such aggregate data.

2. When We Disclose Your Personal Information

BigMama.ca will not sell, license, trade or rent your personal information to or with unaffiliated third parties. BigMama.ca will not otherwise disclose your personal information except as described below.

BigMama.ca may share certain information about you, including your contact and financial information, with our business partners where necessary or appropriate. In the event that certain services provided to you by or through BigMama.ca or one of its business partners are to be provided to you by a substitute service provider, your information may be transferred to the substitute service provider provided that such substitute entity agrees to be bound by the terms of the Privacy Policy in effect at the time of performance of the services. Third party service providers are prohibited from using your personal information for any purpose other than to provide customer assistance on behalf of BigMama.ca and are required to protect personal information collected by them on behalf of BigMama.ca or disclosed to them by BigMama.ca and to comply with the general privacy principles described in this Privacy Policy.

BigMama.ca may also disclose personal information about its customers to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so, to enforce and protect the terms and conditions of our agreement(s) with you or the Terms of Use applicable to our website, or to collect on outstanding accounts.

BigMama.ca also reserves the right to disclose and/or transfer personal information to a third party in the event of a proposed or actual purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal or financing of all or any portion of BigMama.ca or of any of the business or assets or shares of BigMama.ca, provided the third party represents that it will continue to use the information for the purposes set out in this Privacy Policy and in accordance with applicable privacy protection laws.

3. Knowledge and Consent

BigMama.ca collects personal information about you only when you voluntarily provide it. Typically, we will seek consent for the use or disclosure of your personal information at the time of collection. In certain circumstances, consent may be sought after the information has been collected but before use (for example, when we want to use information for a purpose not previously identified). The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. If you wish to withdraw your consent at any time, please contact us at privacy@BigMama.ca. We will inform you of the implications of withdrawing consent.

We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that required to fulfill the explicitly specified and legitimate purposes for which the information is being provided.

4. Retention of Your Personal Information

We retain your personal information, including contact and account information, shipping information, rental and purchasing history and financial information, for the period that you remain an active customer, for the purposes described above, and following the termination or suspension of your BigMama.ca account for such further periods as required by applicable laws or limitation periods and as necessary to allow us to guard against fraud and unauthorized use. In the event you decide to reactivate your account with BigMama.ca following a deactivation, you may be prompted to confirm your personal information at that time if your personal information continues to be retained by BigMama.ca for the purposes described above.

For the purposes set out in this Privacy Policy, we or one of our affiliates or an unaffiliated service provider may process and store your personal information outside of the province in which you reside and/or outside of Canada, and in accordance with the laws of those other jurisdictions, in certain circumstances courts, law enforcement agencies, regulatory agencies or security authorities in those other provinces or foreign jurisdictions may be entitled to access your personal information.

5. How We Protect Your Personal Information

BigMama.ca uses commercially reasonable efforts to protect your personal information from loss, unauthorized access, misuse or theft. We use a secure server (SSL) and encrypt all transmissions of personal information by you. We limit access to your online account information with login and password protection features. We encourage you to change your password regularly and to provide us with accurate information through the Your Account section feature.

Only those BigMama.ca employees who have a legitimate business purpose for accessing the personal information collected by us are authorized to do so. Unauthorized access to or use of personal information by an employee is prohibited and constitutes grounds for disciplinary action. In addition, our management systems are configured so as to block or restrict employee access from those without access privileges.

6. Updating Your Personal Information

You may update or change your personal information anytime by visiting the My Account section.

7. Links to Third Party Sites

This website may offer links to other third party websites. You should be aware that operators of linked websites may also collect your personal information (including information generated through the use of cookies) when you link to their websites. BigMama.ca is not responsible for how such third parties collect, use or disclose your personal information, so it is important to familiarize yourself with the privacy policies of these websites before providing your personal information on those sites.

8. Contacting Us

In the event that you have any questions about the BigMama.ca Privacy Policy or if you have reason to believe that we may have failed to adhere to this Privacy Policy, you may contact us by sending an email to

Last Modified: August 1, 2010